Logos, colors, and how to write our name.
Everything you need to reference ClarityRFID correctly in an article, a partner deck, or a co-branded piece. Take what you need. If something is missing, ask and we will send it.
Four logo versions in PNG, the color values as a spreadsheet and an Adobe swatch, and the naming rules. Vector artwork on request.
One word, no space.
ClarityRFID is written as a single word, with a capital C and RFID in capitals. The legal entity is Clarity RFID, Inc., which is the form to use in contracts and filings, and nowhere else.
Like this.
- ClarityRFID in body copy, headlines, and on first mention
- Clarity Store the product name, both words capitalized
- Clarity Supply Chain the product name, all three words capitalized
- Clarity RFID, Inc. in contracts, filings, and legal notices
Not like this.
- Clarity RFID, as two words, outside a legal context
- CLARITYRFID or clarityrfid in running text
- Clarity, CRFID, or any abbreviation of the name
- SML Intelligent Inventory Solutions, which is the former name
Four versions, for four backgrounds.
The symbol is clarity radiating outward. These four cover light, dark, color, and single-color backgrounds. Pick whichever suits yours.
The default. Use this wherever the background allows it.
For dark or photographic backgrounds.
Light backgrounds where color is not available, such as single-color print.
Dark or busy backgrounds where even the accent would not hold.
Give it room.
- Around the lockup keep clear and adequate space on every side
- Around the symbol the same rule applies when the mark is used alone
- Minimum size if the waves in the symbol stop reading, it is too small
Please avoid.
- Stretching or distorting the proportions
- Rotating the lockup or the symbol
- Adding an outline, shadow, or any other effect
- Placing it on a noisy or low-contrast background
Nine colors, with their values.
Two of these carry product meaning: Action belongs to Clarity Store and Pulse to Clarity Supply Chain. On screen, use the hex value rather than converting from Pantone.
The core brand blue. Backgrounds, primary actions, and anything that has to read as ClarityRFID first.
Confirmation and accuracy. Used where something has been verified rather than claimed.
Insight and understanding. Used for data, reporting, and anything that explains rather than instructs.
A softer companion to Signal. Supporting surfaces and secondary emphasis.
Type on light grounds, and the ink used where Action carries the background.
Flow and throughput. The product color for Clarity Supply Chain.
Speed and frontline movement. The product color for Clarity Store.
Page and panel grounds in light contexts.
White space, which the guide treats as a material rather than an absence.
The typeface, and the paragraph.
Avenir.
- Headlines Avenir Bold or Extra Bold
- Body Avenir Regular, with generous line spacing
- Where Avenir is unavailable Hanken Grotesk is the substitute, and is what this site uses
Copy this paragraph.
ClarityRFID builds item-level RFID software for retail. Its two offerings, Clarity Store and Clarity Supply Chain, give retailers real-time inventory visibility from the factory floor to the fitting room, across more than 9,000 stores in over 70 countries. ClarityRFID is part of Volaris Group, a division of Constellation Software.
Need something that is not here?
Product screenshots, a leadership headshot, a higher-resolution mark, or a quote for an article. Tell us what you need and we will get it to you.