ClarityRFID — brand asset pack
==============================
October 2026.  Questions, or something missing: info@clarityrfid.com

Everything here is free to use when referring to ClarityRFID in an article,
a partner deck, a co-branded page, or an event listing.

Everything here matches clarityrfid.com/brand. If the two ever disagree,
the page is correct and this pack is out of date.


WRITING THE NAME
----------------
  ClarityRFID          One word, capital C, RFID in capitals. Use this
                       everywhere: body copy, headlines, first mention.
  Clarity Store        A product name. Both words capitalised.
  Clarity Supply Chain A product name. Both words capitalised.
  Clarity RFID, Inc.   The legal entity. Contracts, filings, and legal
                       notices only — nowhere else.

  Please avoid: "Clarity RFID" as two words outside a legal context;
  CLARITYRFID or clarityrfid in running text; "Clarity", "CRFID", or any
  other abbreviation; and "SML Intelligent Inventory Solutions", which is
  the former name.


WHICH FILE TO USE
-----------------
Four versions of the lockup, one for each kind of background:

  clarityrfid-logo-colour            Light backgrounds. The default.
  clarityrfid-logo-colour-reversed   Dark backgrounds. Colour mark,
                                     white wordmark.
  clarityrfid-logo-white             Dark or coloured backgrounds where
                                     the whole logo must be one colour.
  clarityrfid-logo-black             Light backgrounds, single colour.
                                     Print, engraving, embroidery.

The symbol on its own, for avatars, app icons, and favicons, where the
wordmark would be too small to read:

  clarityrfid-symbol-colour
  clarityrfid-symbol-white
  clarityrfid-symbol-black

  logos/svg/   Reach for these first. They stay sharp at any size, from a
               favicon to a trade-show banner, and each file is a few
               kilobytes.
  logos/png/   For anywhere SVG is not accepted. Transparent background.
               Lockups at 2000, 1000, and 500 px wide; symbols at 512,
               256, 128, and 64 px square.


USING IT WELL
-------------
Keep clear space on every side of the lockup, and the same around the
symbol when it stands alone.

On size: if the waves in the symbol stop reading, it is too small.

Please avoid stretching or distorting the proportions, rotating the
lockup or the symbol, adding an outline, a shadow, or any other effect,
and placing it on a noisy or low-contrast background.


COLOURS
-------
  Signal     #0F2EE8   Primary     The core brand blue
  Sync       #19C37D   Primary     Confirmation and accuracy
  Clarity    #17A1E5   Primary     Insight and understanding
  Spectrum   #8B96EE   Secondary   A softer companion to Signal
  Core       #1C1C1C   Secondary   Type on light grounds
  Pulse      #EF16B1   Tertiary    Clarity Supply Chain
  Action     #FFD212   Tertiary    Clarity Store
  System     #F4F4F4   Neutral     Page and panel grounds
  Open       #FFFFFF   Neutral     White space

  color/clarityrfid-colors.csv   All nine, with RGB, CMYK, Pantone, and
                                 what each one is for.
  color/clarityrfid-colors.txt   The same, laid out to read.
  color/clarityrfid-colors.ase   Swatches for Adobe applications.

  CMYK values are converted from RGB. For print, match to the Pantone
  reference rather than the CMYK build.
